The “Deep Dish CPG” series will focus on deeper business musings and sets out to seek answers to possible future needed changes that will be caused by intersecting variables. Deep Dish CPG Ep.83 covers the prediction that Monster Beverage Corporation will shift to a portfolio strategy that doesn’t solely focus on energy drinks. In June 2019, Monster Energy CEO Rodney Sacks said the beverage company had an appetite to look at alternative brands and to develop more beverages in the nonalcoholic…as well as the alcoholic market. With the non-compete with The Coca-Cola Company just ending, will we see Monster Beverage Corporation launch innovations in categories, such as Hard Seltzer and CBD in the next 12 months? Or will The Coca-Cola Company have something different up its sleeve for Monster Beverage Corporation that it is a minority shareholder?
#monsterenergy #strategy #energydrinks
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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!